At Zappi, I managed the entire social media program, working cross-functionally with teams across the business to ensure our messages are communicated effectively across every channel. I streamlined processes that maximize efficiency and save time, while crafting compelling visual stories that showcase Zappi’s culture, innovations, and the value we deliver to our customers. My focus was on making our brand’s voice engaging, authentic, and impactful, building awareness and educating our audiences on how Zappi transforms insights for better business decisions.
STRATEGY
COPYWRITING
DESIGN
EXECUTION
ENGAGEMENT
REPORTING
times square billboard + book launch
2024 | New York
Author + Customer Interviews
I spearheaded the creation of bite-sized interviews captured at our Times Square billboard takeover and book launch party, featuring anecdotes from our authors from Zappi and PepsiCo, as well as our customers at Colgate-Palmolive and Popeye’s.
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KINDLE PROMO
AMAZON BESTSELLER
BOOK COVER ANALYSIS
BOOK COVER
This annual event brings together members of the insights community to celebrate Zappi’s customers, provide educational and inspiring content, create opportunities to meet new and old friends in the industry, and learn about Zappi’s mission to connect insights, geos, and teams.
0
WEEKS
pre, during, and post event campaign plan
0
% INCREASE
of impressions to our goal
0
% INCREASE
of engagement rate to our goal
Customer Interviews
I spearheaded the creation of bite-sized interviews captured at our Connected Insights Conference, featuring insights from customers at Colgate-Palmolive and The HEINEKEN Company.
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KEYNOTE SPEAKER
EVENT THEME
CUSTOMERS ATTENDING
PANEL DROP
GENERAL PROMOTIONS
AGENDA
internal social media competition
Created and executed an internal social media competition, announced via Slack with FAQ and more, leading to a Notion page. Employees were given specific parameters to enter to win a ticket to our book launch and connected insights conference in NYC. We chose 2 winners!
Super Bowl LIX
New Orleans, Louisiana
Led a robust Super Bowl campaign, complete with several activations, including live coverage in NOLA.
zappi x adweek
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super bowl carousel content
Roshni was able to embody the brand voice and create a balance of content that supported dozens of teams throughout the organization. She also established a consistent and impactful social strategy for Drift and elevated our brand in order to stay ahead of the competition.
// internal partner
kelsey
Thank you Roshni for all the energy you bring into social media, all the ideas, inspiration, references, willingness to experiment, for understanding TikTok and for being such a good creative partner to Leo and myself, your design eye makes it all so easy.
// teammate
emma
EVERY post you see, Roshni has had a huge say in its design. She has such a great eye for it – thank you for everything you do and for showcasing our brand in the best ways.
// teammate
leo
