At Workhuman, I am dedicated to crafting compelling digital stories, Iβve successfully grown social media reach and built highly engaged communities. From managing people, leading projects, and creating a visual story I am dedicated to experimental and innovative social media and marketing techniques that apply lifestyle and pop culture trends to heavy-hitting topics. As a woman of color, I have a passion for DEI and social advocacy both professionally and personally which has resulted in working with diverse teams, people, industry leaders, and influencers.
STRATEGY
COPYWRITING
DESIGN
EXECUTION
ENGAGEMENT
REPORTING
CURRENT EVENTS
ROLE: creative direction | strategy | design
PROGRAMS: canva | microsoft 365 | slack
Lead the external position of our company’s values during key moments in history that affected our human rights.
LOOK BACK LOOK AHEAD
ROLE: creative direction | strategy
PROGRAMS: microsoft 365 | slack
We used Workhuman Research data to show the milestones of our product.
EMPLOYEE APPRECIATION DAY 2021
ROLE: creative direction | copy | design | strategy
PROGRAMS: canva | microsoft 365
Created a video series that highlighted our recognition platform and used real recognition moments of our employees to generation the feelings and emotions of the recoginiton process as well as how thos recognitions are redeemed.
BLACK HISTORY MONTH
ROLE: creative direction | design
PROGRAMS: canva | microsoft 365
Created promotional graphics to speak to and educate our social following on the important history of the Black community.
HIGHLIGHT COVERS
ROLE: creative direction | design
PROGRAMS: canva | microsoft 365
Assisted with the design and creative direction of the look and feel of our brand refresh Instagram highlight covers, 2019 and 2021 branding.
TWITTER TAKEOVER
ROLE: creative direction | design
PROGRAMS: canva | microsoft 365
Created promotional graphics to peak interest and remind our audience that we are hosting a Twitter takeover with Sarah Morgan for all channels, as well as, creating a design for her promo video.
I appreciate all the work you put in that keeps the team’s minds at ease knowing we are organized and confident we are putting out the best visual content possible.
// teammate + colleague
max
Roshni, people in the business are really starting to see the creative goodness coming from social. I know you’re heavily involved and working closely to bring great things to life. I see you. Thank you!
// senior director + prior manager
amy
Thanks for also being a wonderful teammate and sharing how you developed the content, so we could leverage in existing customer programs as well. Cheers to you!!!!
// senior director + prior manager
