At Drift, I manage the entire social media program. I work cross-functionally with all departments to ensure all messages are being effectively communicated across social media. I ensure processes are set up and organized to maximize efficiencies while saving time. I focus on creating visual stories to tell the Drift story while educating our audiences on the benefits of the product.
STRATEGY
COPYWRITING
DESIGN
EXECUTION
ENGAGEMENT
REPORTING
How To Make the Most Out of Your Social Data in 2023 & Beyond
WEBINAR RECAP SLIDES
Created and implemented a content dissemination strategy.
This allows for a balanced representation of the key brand themes on social media as well as serves as a guide to ensure we are sharing content that resonates with our audience.
The strategy also defines posting cadence per channel per day to show up on social consistently. The cadences were created based on Sprout Social data as well as individual platform channel recommendations.
The balance of content strategy was defined and then updated quarterly.
THE GTM LAB - DRIFT WEBINAR
ROLE: creative direction | strategy | content
Provided asset creative direction for all promo materials.
DRIFT EOY WRAP UP
ROLE: creative direction | strategy | content
Create an EOY on trend wrap up, gathering all info necessary, and supplying creative direction.
IG STORIES COTENT ROUND UPS
ROLE: creative direction | strategy
Created monthly Instagram content rounds ups, provided creative direction, and strategy.
ASSESS
First, I reviewed the amount of requests coming in and the how they are executed.
TEST
Next, I used the current workflow in real time to see how it performs.
REIMAGINE
Then, I worked with our project managers on how to make the Asana process smooth while working through improved efficiencies.
WORKSHOP
After that, I created a workshop demo showcasing the new process for all of the marketing department to join, see the new process live, and ask questions.
ROLL-OUT
And lastly, introduced it marketing wide as the new process to follow for all social media requests.
Roshni was able to embody the brand voice and create a balance of content that supported dozens of teams throughout the organization. She also established a consistent and impactful social strategy for Drift and elevated our brand in order to stay ahead of the competition.
// internal partner
diane
Roshni single-handedly built out Drift’s social strategy, promoted countless campaigns, and managed the needs of dozens of stakeholders all jockeying for the same social space. Roshni is not only an incredibly competent social media marketer, but she’s also kind, thoughtful, and creative.
// internal partner
sarah
Roshni is an expert in social media strategy and helped drive Driftβs social presence to new heights. She is a phenomenal team player, marketer, illustrator, and strategist.
// internal partner
