Roshni x Staples
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At Staples, I held three roles in marketing and human resources – gift card specialist, credit specialist, and talent acquisition program manager.

As the visual lead, I am responsible for the look and feel of all of the graphics that are posted on social media. I am constantly thinking of new ways to tell stories that are visually appealing and tell the human workplace story.

I have assisted with the social media visual evolution of 1 re-brand in 2019 and 1 brand evolution in 2021.

I have had the pleasure of creating graphics as well as art directing the look and feel of many company-wide campaigns and initiatives.

staples careers website

ROLE: creative direction | design
PROGRAMS: canva | microsoft 365

0
months
from development to launch
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cross functional teams
that had a part in this project
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landing pages
each uniquely customized
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websites
english and french canadian
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Staples Careers Website launch is a first of many major projects for our Talent Acquisition team. We have partnered with a new recruitment platform, SmashFly Technologies. They provide many tools to help Staples recruit more efficiently and the external facing careers site is one of them.

I was tasked with building the best careers website that is a one-stop shop for all candidates. I have crafted this with new capabilities, a lot of fresh functionality and most importantly with the candidate journey in mind. The new website is now on par, if not better, with all Staples competitors. It is built with the ability to support ongoing digital evolution. It’s a full-fledged, functioning, modern website. I have designed the structure and layout of every page, as well as the content displayed, and it’s amazing to see my vision come to life.

I partnered daily with SmashFly to design a customizable website, from end to end, and an experience catered to Staples’ recruiting needs.

Take a look, here.

 

SITE DEVELOPMENT

Partner with SmashFly to create an external site design with the best candidate experience.

USER ACCEPTANCE TESTING

Led UAT of both English and French websites. Ensure all functionality is working appropriately and gather feedback from testing groups. Ensure changes are made.

CAREERS WEBSITE LAUNCH

A new website built with the candidate user experience, to develop meaningful relationships with prospective talent, and evoke the Staples story.

before

Staples previously utilized Symphony Talent’s Hodes service for their careers website. The partnership utilized a WordPress site.

This is the first and only platform Staples Careers has ever used. The look and feel was extremely outdated, lackluster and unable to really convey the Staples story. The updates were hard to make, and more of a “figure it out on your own” methodology.

For a company that has become one of the top eCommerce brands in the industry, our careers website did not embody that same sentiment to our future employees.

Hodes Platform Demo
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after

Staples’ new partnership with SmashFly technologies is a game changer for their recruitment efforts. With the growing demands of the industry, Staples needed to make some drastic improvements, including their careers website.

SmashFly provides one technology solution for our employer brand, marketing, sourcing, nurturing and analytical needs.

SmashFly’s total recruitment platform gives Staples the ability to tell the EVP (employee value proposition) as well as give the candidate what they need to make an informed decision to become a part of the Staples team.

SmashFly Platform Demo
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project testimonials
I would work with Roshni in a heartbeat! She made my job easy–her level of organization and her ability to herd cats made a difference as we worked through a complicated project. She’s digitally savvy and has significant insights into how to tell a compelling story online.

janine buellesbach

recruitment marketing consultant
I would highly recommend Roshni. I had the pleasure of working with her on a Recruitment Marketing Project and she was always on-task and delivered quality work within given time frames. Roshni is always professional, and always thinking outside of the box to overcome any unexpected challenges. In addition, she has a wonderful positive attitude that she brings to the table each and every day.

derek benoit

implementation consultant
referral program

ROLE: creative direction | design
PROGRAMS: canva | microsoft 365

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Staples executed a complete redesign of their existing referral program utilizing SmashFly Technologies platform. This meant a full makeover in all marketing;  including program name, content, and functionality.

 

NEW PROGRAM BENEFITS

  • Completely new referral interface.
  • The platform is mobile optimized.
  • The platform is user-friendly, clear, and concise.
  • Refer potential candidates for specific roles.
  • Refer potential candidates for future opportunities.
  • Sponsors have more insight into their submitted referrals and their status.
  • Associates are able to view all sponsored referrals in one centralized location.

 

PROJECT HIGHLIGHTS

  • Create and design a referral slogan and campaign.
  • Design referral sponsor portal with Staples brand elements and content.
  • Create language for talent network form.
  • Design and create copy for sponsor program guidelines.
  • Share communication of new program on all corporate LCD screens.
  • Write a post about the new program details to be published on the intranet.
  • Create and design email communication.

CONCEPT CREATION

create a concept that instills the value of referring potential candidates to staples.

BRAND VOICE

ensure brand voice and all copy is effectively represented. be the eyes of the entire program to assure the language is following the brand standards.

MARCOM STRATEGY

execute marketing communication plan to inform associates that the new referral program is available and ready to use.
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athlete network

ROLE: creative direction | design
PROGRAMS: canva | microsoft 365

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https://an.athletenetwork.com/partners/staples/

ATHLETE NETWORK

Athlete Network is a great program and platform that allows Staples to support athletes’ future careers.

This platform gives them the ability to see that there are many opportunities for them to start their professional career.

Staples’ landing page depicts why we are a great choice for this demographic and also for them to hear about the programs we offer.

 

Staples wants to help athletes find careers they are passionate about. Staples wants to show that athletes have a place within our company in both corporate or retail environments.

Athlete Network helps the candidate pool show that athletes can do more in their professional world. This program helps athletes pursue more opportunities that may push them out of their comfort zone.

At Staples, we already partner with many Universities and Colleges across the country. But to be a part of this network and help athletes learn that Staples can be their next move, is what this partnership is about. Athletes possess unique traits and skills that can be utilized in our large organization.

PAGE DEVELOPMENT

Partner with Athlete Network to create an external landing page design with the best candidate experience for their network.

CONTENT CREATION

Craft the Staples story effectively marketing to Athletes and how they can too succeed by Staples employment.

LANDING PAGE LAUNCH

The launch of our landing page and the partnership with Staples and Athlete Network is an added step to finding the best quality candidates.
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