SERVICES PROVIDED: strategy | website management | magazine outreach
CATEGORIES: digital marketing
For my four years at Clarks I held several roles within eCommerce marketing. I was responsible for updating the website every promo period, coordinating with in-store efforts, handling all the eCommerce photoshoot logistics, and coordinated with our magazine partners.
When a brand spends a certain amount of funds on full-page magazine ads, the brands are given additional opportunities with that publication. Each season we managed the complete soup to nuts execution of these opportunities.
ASK: create and execute seasonal marketing campaigns for major publications.
STRATEGY: determine the products that suits each opportunity. Align products with merchandising according to what has a larger amount of inventory to support the exposure, and also that will be available in store and online when the campaigns are launched.
EXECUTION: work cross functionally to obtain imagery, inventory, and copy to ensure all items are created according to the specifications and deliver to publication. For anything requiring physical products, coordinate and send all materials needed.
SKILL USED: project management | organization| cross functional collaboration
