hi, welcome, kem cho!
about me
Roshni = light
I’m a storyteller by instinct and a strategist by practice, which is exactly why I found my home in social media. A space where creativity moves fast, insights shape every decision, and great ideas can spark real business impact? I was all in.
I’ve led social strategy, content creation, executive thought leadership, and disruptive brand campaigns across B2B tech, the footwear & apparel industry, and retail—building communities, amplifying voices, and turning brand expertise into content people actually want to engage with.
I love exploring new activities, developing new connections, learning about others’ passions, supporting women and their ambitions, trying new cuisines, exploring the world, and capturing life’s colorful moments one day at a time.
about the brand
Colors of Roshni started as a creative outlet and has grown into a personal space where my art, culture, and curiosity meet. It’s a visual exploration of my South Asian heritage and Western upbringing, brought to life through bold colors, intricate patterns, and feminine, contemporary illustration.
My work is vibrant, playful, and rooted in themes of womanhood, identity, and empowerment. I’m inspired by strong women, the nuances of being Indian-American, and the artistic traditions I grew up around.
What began as a way to create beautiful South Asian–inspired art has evolved into a deeper connection to my roots. Colors of Roshni is my creative playground, my cultural lens, and my ongoing love letter to color and community.
my favorite things
FAVORITE TV SHOWS
Friends, Sex and the City, and Schitt’s Creek.
FAVORITE TRAVELS
Dubai, Abu Dhabi, Los Angeles, Vienna Austria, Seattle, and the Grand Canyon.
FAVORITE THINGS
Kombucha, Fashion, Ice Cream, Cape Cod Chips, Traveling, and Video Games.
