hi, welcome, kem cho!
about me
Roshni = light
I am a digital marketer, a storyteller, a content creator, a presentation wizard, a business owner, an illustrator, a designer, an aspiring letterer, a cheese lover, an activist, a color admirer, a feminist … to name a few.
I am an Indian-American, daughter of immigrants, born in America and raised outside of Boston.
I love exploring new activities, developing new connections, learning about others’ passions, supporting women and their ambitions, trying new cuisines, exploring the world, and capturing life’s colorful moments one day at a time.
about the brand
Colors of Roshni is a creative outlet turned small business. It’s an artistic adventure that explores the fusion of my South Asian heritage and Western upbringing. I have a love for details and South Asian-inspired patterns as well as vivid color combinations.
Specializing in digital illustration, my style is contemporary, feminine, vibrant, and playful with a focus on women empowerment and my love for color. I am inspired by strong women, the intricacies of a mixed culture, and various styles of art.
Art has been essential to my connection with my roots and exploring the practices that I grew up with. The intention was to create beautiful South Asian art, but in retrospect, it has allowed me to reconnect with my culture in more ways than I hoped for.
FAVORITE TV SHOWS
Friends, Sex and the City, and Schitt’s Creek.
FAVORITE TRAVELS
Dubai, Abu Dhabi, Los Angeles, Vienna Austria, Seattle, and the Grand Canyon.
FAVORITE THINGS
Kombucha, Fashion, Ice Cream, Cape Cod Chips, Traveling, and Video Games.
